Chiconomise: the Miss Thrifty verdict

Now then. Do you remember when I wrote about Chiconomise at the end of last year? It’s the new online venture from Apprentice winner Michelle Dewberry. I promised to update you after I’d checked it out.

As I noted back then:

Right now the website is just a sign-up page and an About page, and references to “scouring the city” for tips makes me think that it’s going to be predictably London-centric. But I think I’m going to put my e-mail addy down anyway, and give it a whirl.

For the uninitiated: you sign up via the Chiconomise homepage, and receive a free email newsletter every Thursday with a roll of offers and discounts.

Well, I’ve given Chiconomise a whirl and those newsletters have been landing in my inbox, regular as clockwork. And do you know what? I rather like them!

They tend to focus upon our glorious metropolis, as cynically predicted by yours truly, but there are still some good bargains to be had by those of us who have ventured north of the Watford Gap. The latest newsletter featured a voucher to get 40 per cent off champers at Threshers, plus 10 per cent off Benefit goodies ordered online, when you enter the code BENELOVE at the checkout.

Michelle’s plans for Chiconomise are also becoming clear. Apparently it’s going to be a “one stop shop for all things desirable at fantastic prices”. Sounds interesting; a frugal version of Net-A-Porter, maybe?*

Anyway, Chiconomise gets a (fancy nail-lacquered, champagne-stained) thumbs up from Miss Thrifty.

* Funnily enough Natalie Massenet, the woman behind Net-A-Porter, has just launched her own cut-price fashion site. It’s already got my back up, though. I’ll be posting about it tomorrow.